YouTube offering 6-7 figure deals to top content creators in light of IGTV
YouTube is no longer the only video uploading service on the web.
Of course there are others, but let’s be honest; the Tube of You has been dominating the web for a decade but now it’s time for some healthy competition!
Just last month we reported on the birth of IGTV, a video platform launched by Instagram and backed by Facebook, which allows users to upload up to an hour worth of video.
This is enough to put pressure on the video giant, which is backed by none other than Google!
Now it seems that the Tube is making use of their parent’s funds by reportedly offering its popular creators six and seven figure deals to stay where they are instead of heading over the hill to the enemy.
Business Insider reported that Lilly Singh was a recipient of such an offer, even though a spokesperson for the company denied such deals took place.
Throw money at it!
Of course we may foresee interesting conversations take place surrounding the music industry, namely our superstars. Will YouTube pay top artists like Selena Gomez, Taylor Swift, Drake and Post Malone top dollar for exclusive video content?
Another aspect is the deals being struck between major record labels and the video conglomerate- or they could go to IGTV. This presents a new layer of leverage within an industry jam-packed with motivation to do so.
With a decade head start, more than 300 hours of video are uploaded to the platform every minute, leaving IGTV with a major mountain to climb before catching up.
YouTube vs IGTV; who will reign supreme- you decide.
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