Upload an hour of vertical video with Instagram IGTV
From 1-minute to 1-hour; introducing Instagram IGTV.
Accessible from the Instagram homescreen lays the key to your video uploading dreams, and it’s called IGTV.
1-minute may be powerful, but imagine you could reach your followers with up to an hour’s worth of vertical video content?
This is Instagram IGTV, and it works from within Instagram or as a standalone app; meaning you are not restricted to Instagram if you would like to make use of this app; those cat videos are awaiting your gaze, Susan.
For now only big Instagram content creators or celebrities will be able to upload such lengthy vids, but it will roll out to all users in due time, reports TechCrunch.
“It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom.
No ads on IGTV…yet!
The app is now available globally on iOS and Android, as well as in the Instagram app through a TV shaped button above ‘stories.’
Instagram-meets-YouTube, viewers will be able to swipe through these long-form videos or swipe up to a browse tab kitted out with recommended videos, popular videos, creators they’re following and the option to continue watching previously started videos.(Like Netflix)
“There’s no ads in IGTV today,” says Systrom, but he says it’s “obviously a very reasonable place [for ads] to end up.” He reckons that since users are putting a lot of time and effort into making videos, he wants to make that sustainable by offering them a way to monetize their efforts in the future.
The only foreseeable blunder may be the fact that videos will be viewed vertically, not the much-loved horizontally.
Instagram has over 1 billion users, and with Instagram IGTV these numbers could soar.
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