Some youngsters have never heard a full album, survey finds
Is the full album experience obsolete?
We live in a world of tailored playlists, choice and instant gratification, which is leading to the loss of the art of listening to an album in full.
Before the digital and streaming era, a perfect experience for music fans consisted of listening to your favourite band’s latest album release- from start to finish- because, you know, that’s how it was made.
Nowadays you can just stream the singles, essentially cutting out up to 60% of their hard work- ouch.
Listening to an album in full may become an obsolete experience if the results of Deezer’s recent survey looking into young adults’ listening habits continues.
The survey pool consisted of 2000 UK-based participants and the results were as follows:
- 27% of participants listen to an album chronologically, from start to finish.
- 74% are more apt to listen to an album fully after seeing said band perform live.
- 32% opt to regularly listen to a full album in preparation for seeing them live.
- Concerningly, 15% of participants under 25 have NEVER listened to an album in full.
So what IS trending?
The survey results also found that:
- 42% employ sporadic listening habits (shuffle digital libraries, buy favourite tracks)
- 49% are listening to less albums in general (lack of time)
For the 82% of participants listening to albums filly, here are their top listening destinations:
- 53% : At home
- 32% : The car (my personal favourite)
All hope is not lost; the majority of music fans still listen to albums, and that won’t change anytime soon. The digital era is giving us so much choice, but at the end of the day if you love a band or artist, you are going to drink in what they have created for you fully.
FYI, vinyl sales look to be overtaking CD sales this year.
What is the last full album you listened to?
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