SoundCloud targets Spotify & STEM artists
SoundCloud targets Spotify and STEM artists that have been abandoned by the two platforms’ change in policies.
So, come all ye independent artists; forget Spotify and STEM- upload your music to SoundCloud.
Amidst Spotify’s shocking announcement of the axing of ‘Spotify for Artists’ uploading and distribution program, there is a not-so-silent hero stepping out of the streaming shadows, offering a hand to the independent artists now abandoned.
Spotify for Artists has been in Beta since September 2018 but now artists using the service have just 30 days to ship out and find another way to upload and distribute their music independently from music labels.
For a task so awkward and tooth-pulling, artists may find solace in SoundCloud’s distribution services, which has been jacked up with the streaming giant’s acquisition of invite-only distribution platform Repost.
News that SoundCloud targets Spotify came to light ahead of an Instagram Q&A.
“Today, we’re calling all independent creators who have been impacted by recent changes on Spotify and Stem to come to SoundCloud to learn more about what the world’s largest audio platform can do for them,” the company shared.
Spotify’s loss is Soundcloud’s gain
The Q&A was hosted by Repost VP Jeff Ponchick, who added:
“With the acquisition of Repost, an invite-only distribution service offering distribution, content protection and marketing to its thousands of clients, creators have the opportunity to build their careers on their own terms with maximum flexibility based on where they are in their career.”
“The past five years have been some of the most disruptive in the history of the music industry. As digital downloads were phased out in the mid-aughts, streaming revenues exploded – highlighted by high profile celebrity endorsements, massive VC investments and cross-platform distribution.
Tech leaders have responded with moves of their own. Apple Music launched, Spotify expanded, and Facebook/Instagram brokered a deal with the music industry to get creators paid. And SoundCloud launched SoundCloud Premier, allowing creators to earn a share of revenue by monetising and distributing original content.”
SoundCloud targets Spotify and STEM- but will you accept?