DJ Maphorisa rejoices as ‘Particula’ reaches 49 million YouTube views
DJ Maphorisa has something Particula to celebrate!
For South African artists, obtaining millions of YouTube views for a track doesn’t come every day. Although our music is making waves, we still have a long way to go before getting to a ‘viral’ status.
But sometimes a collaboration so fierce and a track so sweet comes along that you can’t help but to view that piece of work.
Such is the case of Particula, a mega-hit from the genius minds of Maphorisa, Major Lazer, Nasty C, Ice Prince, Patoranking and Jidenna, showcasing cross-continent workmanship.
Directed by SA’s Adriaan Louw, the video was released in November 2017 when it started gaining major traction and raking up millions of views.
A Particula hit
Since its release, Particula has gained 49 million views, making it a major success. Maphorisa, whose real name is Themba Sekowe, joked with his fans that they only needed 700 000 views to reach the 50 million mark.
Maphoisa’s list of credentials includes hits like ‘iWalk Ye Phara’, featuring Moonchild Sanelly, K.O. and Zulu Mkhathini as well as ‘Amablesser’ by Mlindo The Vocalist on which he is a featured artist.
In November 2017 he released an album titled ‘Gqom Wave’ which was very successful in South Africa as well as the US and Canada.
Maphorisa is a hard-working artist, giving his all to his craft.
Watch the music video for DJ Maphorisa, Major Lazer, Nasty C, Ice Prince, Patoranking and Jidenna Particula and help them get to 50 million views.
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