DJ Black Coffee explains why he isn’t taking many gigs in SA
DJ Black Coffee feels that SA’s music industry needs more promoters.
In terms of artists going around the block, there’s no bigger than Black Coffee.
SA’s house master has been on the international circuit for years and knows a thing or two about how the music industry can operate optimally.
The award-winning internationally acclaimed DJ sat down with DJ Christos ahead of the Dance Music Summit taking place in March where he revealed what he believes the SA music industry is lacking- promoters.
Black Coffee believes that club owners are not investing enough in the equipment a lot of DJs need, but rather putting money into décor, a move he feels is killing the industry.
Promoters promote music
It’s easy to see why an artist would prefer to work with promoters, who’s sole job is to curate line ups and understand the needs of DJs. It’s 100% about the music, which isn’t necessarily the case for club owners who are (understandably) looking to generate as much money as possible. Sometimes club owners and promoters create magic, other times not.
“I don’t even think people have a problem with buying the equipment. I just feel like most people have a problem of putting things together, and out of the things that I see we lack in as a country, is we do not have promoters. When you have a promoter, you have someone who’s passionate about the game, someone who curates a certain sound and who understands the needs of the DJs that he curates for,” Black Coffee said.
The DJ revealed that the reason why he has slowed down on taking gigs in SA is because some places’ sound systems are not up to scratch.
“One of the reasons I slowed down in taking gigs here at home is having to go to places – and where what one wants is not there, It’s always been a problem, they tell you but so and so was here, no one has complained about speakers why you are complaining,” he said.
Watch the full interview with DJ Black Coffee below.[youtube_sc url=”https://youtu.be/FY3XuBQY0FU”]