Boiler Room x Ballantine’s True Music take some heat over iPhone DJ set
iPhone DJ: mockery or innovation?
Over the years, Boiler Room x Ballantine’s True Music has delivered some incredible sets.
Most (if not all) electronic music fans know the name, but in light of recent subpar offerings we ask a question asked by many fans alike:
Is it the end of Boiler Room as we’ve come to know and love?
Most recently a True Music Ghana set has surfaced that has many fans boiling over with rage.
The set is of ‘iPhone DJ,’ a Ghanaian DJ, who plays sets off his iPhone. The video (Boiler Room) shows a packed dance floor surround a guy on his phone, playing tracks.
As if it can’t get worse, the music stops for about 20 seconds while he scrolls to find a new song to play…It actually looks like he’s playing a game on his phone, or scrolling through memes.
But is this mockery or innovation?
Is this not where we are heading? People are enjoying themselves after all…
Yes, there are iPhone apps for DJing, but it’s more for parties with close friends or parties at home- not a Boiler Room set.
Come on, man. What is happening to the quality of sets? Is there a new content curator?
And then you get Cercle, who are producing BREATHTAKING sets from artists in historical and unique venues. This small team strives to merge music and art. Yes, they had trouble with their first festival, but their passion speaks volumes.
It seems as though Boiler Room is losing passion and simply cashing in.
A fan commented on the iPhone DJ’s set: “I’ve heard the BR brand has been sold… not sure if this is true or not, but it would make sense.”
While we can’t corroborate, one can only speculate.
The point is, people see the change in quality, and maybe they should take stock and do something to give people what they have known in the past.
Watch the set from iPhone DJ; do you think it’s innovative or a mockery?