Tomorrowland Unite SA Interview – What to expect
We decided to do a Tomorrowland Unite SA Interview with the promoter Lloyd Cornwall from Massive Management to see what the fuss is all about.
We did express our own concerns about how a mirror event would bring value for money to you the party-animal without the actual international headliners performing in the flesh. But rather than criticize an event before it happens we’ve asked him to give us the lowdown…
Festival goers are in for something completely different and out of this world.”
Let’s kick off with introductions. How did you and Debbie become involved with the Tomorrowland Unite concept?
Tomorrowland Unite SA Interview: I went to the Tomorrowland in Belgium roughly 6 years ago. I got to experience firsthand this incredible event which was and continues to be bigger and better than anything else and I wanted to be a part of!
It’s a novel concept – to create a ‘mirror’ event on the same weekend as the main festival in Belgium. Cynics would suggest it’s a really clever (and cheaper) way for Tomorrowland to infiltrate international markets without the massive investment required to throw these festivals in the actual cities. Your reply would be…?
Tomorrowland Unite SA Interview: The UNITE project is indeed an opportunity to test a new market to ascertain whether there is a pick up value for the brand. It is a great and exciting way to see if the Tomorrowland event would work in those specific territories and how it should be done to specifically cater to that market.
Just 5 years ago the technology for a ‘live streaming’ festival would not have been viable nor the buy-in from festival goers, but in a world of Snapchat, Facebook Live video, Boiler Room TV and many other channels, it just does not seem that far-fetched an idea any more. I know India did the first Tomorrrowland Unite last year but do you guys still feel like you are pioneering a new way to host international performers in remote locations?
Tomorrowland Unite SA Interview: Absolutely. The world is constantly changing and growing: motor vehicles are improving, cellphones are becoming more efficient and the Internet is teaching the globe!
This world is demanding more entertainment value for their dollar because we feel we have seen it all! As Massive Management, we are ardent believers and motivators of these changes and Tomorrowland UNITE is the very pinnacle and pioneer of the entertainment industry in South Africa. Festival goers are in for something completely different and out of this world.
when the CO2 cannons go off in Belgium, they will also go off here in South Africa…”
Aside from the solid local lineup, all the internationals will be streamed live from Belgium. Can you maybe elaborate on how you will create the same vibe with the crossover as one would have with the DJs actually performing at the show?
Tomorrowland Unite SA Interview: The people who attend the events are the ones that create the vibe. We as the event organisers and promoters give you, the festival-goer the backdrop to have the time of your life and create spectacular memories.
This ‘backdrop’ will include the biggest stage that’s ever been constructed at the TicketPro Dome, complete syncing of the audio, visual and mechanicals from Belgium which means when the CO2 cannons go off in Belgium, they will also go off here in South Africa and ALL the other UNITE venues! This has NEVER been done before!
Sound quality is a priority when it comes to any big show and EDM festivals rely on massive sound and big bass. To achieve high quality video and audio that does not sound like an MP3 requires some serious technology. Can you guys tell us a bit about this?
Tomorrowland Unite SA Interview: The bandwidth that we’ve had to employ to include audio, visual, and technical is nothing short of cutting edge. We are always demanding the newest and best of technology; why not be the best in entertainment?
In what way, other than the live crossover, will Tomorrowland Unite SA feel like the Belgium event, production wise? i.e. decor, venue setup, added features etc.
Tomorrowland Unite SA Interview: As I mentioned Tomorrowland UNITE SA will have the biggest stage ever assembled in the TicketPro Dome, the biggest sound system the venue has ever housed and cutting edge visuals!
You’ve moved the event to a bigger arena – the TicketPro Dome. Are you pleasantly surprised at how quickly tickets starting selling and how people have taken to the event?
Tomorrowland Unite SA Interview: Yes we are! We are extremely delighted hence the move.
Final punt: come join us for Tomorrowland Unite SA because…
Tomorrowland Unite SA Interview: You’ve never seen anything like this in your life!