Traxsource partners Audiolock in a bid to combat piracy
Traxsource – a leading online music store dedicated to dance music and particularly popular with deep house fans in South Africa, recently announced their partnership with Audiolock in a bid to combat file sharing. In other words – music piracy!
They are hoping this will boost sales for labels using the Traxsource platform. How it works for labels is that anyone who sells their releases on the website can subscribe to the Audiolock anti-piracy service by simply ticking a box within the newly integrated system. It will cost the label though – nothings for free but you do get an exclusive 20% off their usual rate. In a nutshell this deal offers labels discounted access to the specialist software designed to reduce piracy. Audiolock say they are ranked as the leader on the Google Transparency Report – they say no other service removes as much infringing material from as many domains as what Audiolock does – according to Google’s own statistics.
The Marketing Blurb
Co-founder of Traxsource, Brian Tappet says “Traxsource was launched in response to music piracy and after speaking to the labels and trying systems for ourselves it is clear Audiolock is the most effective solution available. We are confident that labels will see a marked difference in expected revenues and chart positions.”
“Half our staff enjoy DJing so we have all been aware of Traxsource as a download store for many years. We’re delighted they have seen the potential benefits for labels to work with us,” says Audiolock CEO, Ben Rush.
Do we think it will make a difference?
Labels are really struggling to make much money out of their releases and whilst I am sure their intentions are good, many labels will be a little reluctant to spend more money on trying to protect their music, especially if it is only one one platform – Traxsource. The real cutting edge deal breaker would be for Traxsource to have been able to offer this as a value added benefit of selling one’s music exclusively via their site. This offer still requires music labels to spend yet more money in a bid to stop piracy and that may be too big a leap of faith for many of the small to medium size imprints.
It just feels a little like they same old story – everybody is making money out of music except those that produce and release it.