SAMPRA to launch mobile app for music right management
SAMPRA is launching a mobile app designed to deliver real-time music rights management tools for artists, licensees and record companies.
The South African Music Performance Rights Association (Sampra) has just announced a mobile application aimed at providing recording artists and record companies with real-time support and access to information about the music industry.
The mobile app allows new members to sign up and register their intellectual property, alongside access to news and information. The ultimate goal with the new app is to eventually create a system that will also provide users with royalty statements and information about music airplay – in real-time.
“Through the introduction of the app, we want our members to know we value them and that we will keep adding convenient platforms they can use to access the organisation and relevant information,” says Pfanani Lishivha, CEO of Sampra.
“In 2018, Sampra paid a total of R197 million to recording artists and record companies in SA and abroad, and the app will we encourage artists to not only become members with us but to ensure their art is rightfully rewarded to them.”
Where is the project heading…
SAMPRA’s new app is still in the very early development stages, it’s currently just a hub of information about the future of the project, alongside new member sign-ups and more. The plan is to develop into a full artist royalties management hub, involving data analytics allowing members to track music airplay in real-time.
“Our purpose as an organisation is very clear to all of us and over the past few years, we have purposefully entrenched a culture of continuous improvement in team Sampra,” says Tiyani Maluleke, chief stakeholder officer at Sampra.
“We believe that technology is an enabler of change, of progress and of innovation. With this app, we want our members to get a glimpse of the fourth industrial revolution through us. The Sampra app is Africa’s first collective management organisation app and we are thrilled to be giving our customers our critical services in the form of an icon on their mobile devices.”