Mixcloud Apple TV partnership announced
A Mixcloud Apple TV partnership has been announced by the media streaming platform and it looks like they’ve been the first to react and forge this new coalition.
This Mixcloud Apple TV partnership centres on the new Mixcloud app with the intention to compete with leading streaming stations like Netflix, Vimeo and YouTube.
With the Mixcloud app and this new Mixcloud Apple TV partnership, they are hoping to be able to cross over into the more mainstream markets that the aforementioned services reach, since up to now Mixcloud has been more of a niche service. If they succeed Mixcloud will have the jump on services such Spotify, Deezer and the embattled SoundCloud.
Mat Clayton, Co-founder of Mixcloud said this about the new Mixcloud Apple TV partnership…
We’re excited to be on the new Apple TV platform as it launches. The living room is a big opportunity for Mixcloud. We launched our Sonos app in beta earlier this year and Apple TV is the next part of our strategy to go big in the home. We’ve got a great catalogue of shows to entertain people at home both alone and with friends, and we’ve built the product to be simple and intuitive with a more lean back experience than our other apps.”
As is stands Mixcloud hosts a substantial catalogue of DJ mixes, radio shows and podcasts and have always only ever been a streaming service. i.e. you cannot download from the site. The site has been around seven years and offers some very useful features that are excellent for DJ mixed and radio shows. These include things like track-list fingerprinting, timestamping of shows and listener engagement statistics for radio stations.
It’s actually amazing how things can change so quickly. Just a year ago SoundCloud seemed to be in the driving seat with all their talk about monetizing and reigning in a new era with their platform. But all they’ve been in the news for lately are things like purging artists’ profiles as they attempt to appease the major labels over copyright issues.
Meanwhile Mixcloud have quietly been making their move and this Mixcloud Apple TV partnership is a massive step forward for the site. Sticking to their guns and never enabling a download option seems to be a vindicated strategy now.
The Mixcloud app is now available to all users on Apple TV.