Mixcloud Adds Subscription Accounts and Reposting
Mixcloud is becoming more and more popular by the week, especially since Soundcloud looks to be selling it’s soul to the majors with a very finicky and painful copyright algorithm that is frustrating even producers putting up there own originally produced music.
Just look at this status update from producer James Copeland:
So it’s cool to see that Mixcloud – a London based Internet start-up launching some new features. Options are always good and a perfect scenario is always to have more than one leading service that dominates in the music industry.
Mixcloud have introduced “enhanced subscription accounts for both listeners and content uploaders. The platform provides DJs and radio presenters the tools needed to host their shows on-demand and reach new listeners online,” so says their press release.
Upgrading to the new PRO account will give DJs and radio presenters access to a sophisticated analytics dashboard showing a breakdown of their audience size, source and location. Advanced publishing tools unlocked include comment control and scheduled uploads, whilst the new “engagement graphs” (see below) reveal to content creators for the first time where their listeners are dropping off.
The brand new Premium account for listeners offers an uncluttered ad-free listening experience. The company also points to the support of the music community this option provides, as these paid accounts enable more money to flow back to the original artists and rights holders.
The hosting and steaming platform has over 10 million monthly listeners and whilst it is not designed to host individual original tracks – so it won’t solve guys like James Copeland’s current problem – it is great for hosting DJ mixes and radio shows. They reckon they have had a 60% increase in total listenership since launching their Mixcloud X in Januray this year. This now includes the cool new ‘Repost’ feature which enable users to share content across multiple profiles.
Says co-founder and CTO, Mat Clayton:
“Inspired by the concept of ‘Retweets’ and ‘Reblogs’ on Twitter and Tumblr, we’ve just launched a new ‘Repost’ feature for Mixcloud. As an example, radio presenters can Repost their individual shows from their respective radio station’s channel.”
Check out Mixcloud’s Online Radio Awards: it’s a good place to start if you’d like to get an idea of the quality content they’re currently hosting.