MIDIPLUS Mirror makeup case audio interface mirrors sexism
MIDIPLUS Mirror must be one of the daftest products to emerge in the world of DJing.
MIDIPLUS Hardware needs to look in the mirror and see how ridiculous this product is.
MIDIPLUS is a Taiwanese hardware company like most others, making keyboards and other audio interfaces with ‘techy’ though normal designs.
That is until now when they hopped in a time machine to a place where sexist notions still thrive (pretty much 2017) to design the most idiotic piece of audio equipment.
Dubbed Mirror, it’s an audio interface that looks like a mirrored makeup case; the product description lists the Mirror as designed specifically “for females.”
They probably think their being innovative by appealing to that which gets women excited, though it appears they’ve missed 2018’s point of freedom from social constructs.
Totally oblivious, MIDIPLUS says the creation of the case came by researching things like “cosmetics”, “jewellery” and “female ergonomics” so they could “endue it calm, mysterious and grace.”
You are cordially invited to twirl the colourful eye-shadow shaped knobs and enjoy the “waves of sweet interaction.” I think I’ll pass.
Mirror functions with Android, iPhones, Mac, PC and pads and can also be connected to headphones, mics, an electric guitar and a monitor, which means it’s probably a great product. But then they went all sexist and screwed it up.
MIDIPLUS’ designs are usually straight-forward and normal; this is the first line of fancy designs and may cause them some trouble. Who are we kidding, it will cause them major trouble.
Anyways, here’s a word from professional musician Catharina Boutari about her views of Mirror:
“Honestly, I, as a professional musician, feel embarrassed, that some developer thinks that women need
- a) something cute that will reduce their fear of handling technology (or help them get interested in technology?) or
- b) to check their make up while creating and recording music.”
MIDIPLUS Mirror…. Can go straight into the trashcan of bad ideas!