YouTube Music Subscription Service is now Live
The YouTube Music subscription service is now live. The video sharing site and its ever growing numbers of YouTubers, vloggers, and audiences are huge enough in number to facilitate the creation of some serious revenue.
The YouTube Music app is the latest service offered by the website that while free to download will result in the company getting more money from you the viewer. You will be able to use the app for free in ‘ad supported mode’, but your experience will be greatly improved if you pay for a YouTube Red subscription.
Having started out as a video portal, today YouTube is the world’s second largest search engine after Google, which is its parent company.
Given that it’s a powerful search engine, it makes it easier to look up music and stream songs and albums. More people use YouTube this way than they do Apple or Spotify.
You will be able to use the YouTube Music app as a regular music service. You can search for specific tracks, or albums, and artists.
They have already licensed around thirty million audio tracks that you would find on other streaming apps. The app will also feature other options such as karaoke songs, live concert footage, and even instructional videos.
“If you search YouTube for ‘call’ the first thing that come up are ‘Call Me Maybe’ and Call of Duty,” The team tested a service last year, Music Key Beta, and the feedback from users was that they wanted ‘an experience optimized for music’. When you search in the new music app, you’ll get only music-related results. Up top will be links to the official artist and album pages. Below that will be official music videos, with the wealth of related content below that. A mix of structured and organic results, it’s kind of a hybrid of browse and search. I didn’t want to add in features so we could check a box just because another service has that feature. We wanted to make something uniquely YouTube.” says T. Jay Fowler, head of the development of music products at YouTube
It sounds promising and a lot more multi-dimensional than its competitors. Will you be checking out the YouTube Music app?