Vodafone’s ‘My Muze’ streaming app amasses over 1 million downloads
Vodafone’s ‘My Muze’ streaming app plans start at R9.99 per week.
Vodafone may be the latest company to jump into the streaming stream, but they are racking up downloads faster than you can say “My Muze.”
Since April, the ‘My Muze’ service has amassed over 1 million downloads on the Play Store alone. Seeing as Vodacom (majority owned by Vodafone) has 43.8 million customers in the country, the number of downloads is sure to carry on rising.
My Muze’s international partners include Deezer, Google Music and Joox and users can also use the app to purchase music tickets and data bundles.
At R9.99 per week (R39.96/ month), My Muze definitely appeals to South Africa’s low-income music fans, however iAfrikan Digital analyst Ndzalo Mpangana says middle and upper-middle-class South Africans still prefer using Apple Music and Spotify.
Vodafone entering the Streaming field not only solidifies its telecoms dominance in the country, but also allows the telecom company to diversify its revenue streams.
Streaming in SA
Vodafone isn’t the only local competitor for streaming services. The second most used telecoms service in the country- MTN South Africa- has its own streaming service called MusicTime!, which has over 240 000 downloads on the Play Store and App Store.
As for Spotify in SA, the streaming service has announced the launch of Spotify Lite- the small, fast and simplified version of the main Spotify app.
Users will still be able to search and play their favourite songs and artists, save them, share with others, discover new music, and enjoy playlists made just for them. Spotify Lite Uses less storage, making it an ideal option for older devices and operating systems, with limited capacity.
Spotify Lite is now available through Google Play.
Download Vodafone’s ‘My Muze’ app via Google Play.