Vinyl buyers are middle-aged, lonely, introverts, says new study
According to a new study by YouGov in the UK, statistically, vinyl buyers are middle aged, lonely, and introverted.
The modern nostalgic resurge of the vinyl market is a notable and interesting movement that is being earnestly documented and investigated.
According to an American study carried out last year, young people under the age of twenty five were half of the customers buying up vinyl albums. But this recent study out of the UK has some very different results.
The Study…
The YouGov study found that the age range of the majority of vinyl buyers are between 45 and 54, with those in the 18 to 24 year old age group less likely to buy their music this way.
Their research also went a little deeper than just the ages of the buyers.
They looked into the lifestyles of the majority group and found that they are more likely to be music enthusiasts. This is not too surprising since the collection of vinyl is a niche hobby for what can be considered extraordinary music fans.
The research that goes into the process, including the hunting for, and flipping through a crate of vinyl forms a big part of the ritual. For vinyl buyers it becomes about so much more than just the actual music that they are purchasing.
For those who are into vinyl, going out and buying their music in this fashion helps create a connection between them and the artists that they support. The experience of the vinyl buyer allows them to be a part of the process and somewhat more in tuned than the average listener.
66% of them admitted that they couldn’t get through the day without listening to music, compared to 49% of UK adults in general. Their purist views also extend to their disdain of music piracy, 59% of vinyl buyers insist that illegally downloading music is wrong.
Vinyl buyers that are obsessed were found to be lonely and introverted too.
