TRACE has set the Djouba Challenge, enter now
Celebrate Africa’s Music and Arts scene with the Djouba Challenge.
Africa’s number one global broadcast and digital media company specialised in afro urban music and entertainment – TRACE is challenging Africans to rise and express themselves through the #DjoubaChallenge!
Based off TRACE’s popular Djouba official chart show, which plays the Top 30 biggest hits on the continent with influences of francophone, anglophone and lusophone Africa, the #DjoubaChallenge is being issued to the entire African continent and launched on Africa Day to celebrate the African Music and Arts scene around the continent.
“Music and dance is the bedrock of African culture in all Africa countries. In recent years we have seen African dance influence global pop culture, from French Montana’s ‘Unforgettable’ music video shot in Kampala, Uganda to Beyonće’s ‘Run the World (Girls)’ music video inspired by Mozambican pantsula,” says Valentine Gaudin-Muteba, Managing Director: Media, Sales & Operations Southern Africa at TRACE.
Africa’s time is NOW
“Africa’s time is now. TRACE is committed to exporting Africa’s trendiest artists, songs and culture within the continent and outside its borders, focusing on genres that include Afro-pop, Coupé Décalé, Kwaito House, Afro-trap, Makossa and N’dombolo,” he adds.
To enter, simply follow the TRACE Instagram pages based on your region:
o @TRACEMziki if you are based in Eastern Africa
o @TRACENaija if you are based in West Africa
o @TRACEToca if you are based in Angola or Mozambique
Using the song Djouba by Capso (available on major streaming platforms), upload your video of you doing the Djouba challenge and include the hashtag #djoubachallenge.
The Top 5 videos will be picked out weekly with the most interactions and viewings taking home the prize of $1,000 and a T-One (newly launched TRACE smartphone).
The competition will run from Saturday, 25 May to Tuesday, 25 June 2019. Terms and conditions apply, for more information on TRACE, visit www.trace.tv.
Enter the Djouba Challenge and show the world what Africa’s got!