Spotify launches “The Spotify Awards” show
The Spotify Awards winners and categories will be based on users’ plays, patterns and habits.
Spotify has launched its first-ever music awards show all based on user-generated data.
“Your plays, patterns, and habits will help determine the award categories, finalists, and winners for the Spotify Awards by providing a true reflection of what fans are listening to,” the company said on Friday. “You can get excited for an awards ceremony that actually speaks to what the people are streaming.”
The inaugural ceremony will take place on 5 March 2020 in Mexico City, with a focus on Latin America’s massive music market.
“Thanks to streaming and the true audience size of Mexico, users are in the front seat like never before,” said Mia Nygren, Spotify’s managing director for Latin America. “We decided to celebrate this by recognizing what users love based entirely on their listening. The Spotify Awards is all about this, giving everyone an opportunity to be part of the show.”
Users streaming in
Spotify currently boasts upwards of 248 million monthly users, including around 113 million paid subscribers, making it one of the most successful streaming services in the world.
This gives them data for days, which will form the basis of the awards, to be held in Mexico City, Mexico- the city that has more subscribers than anywhere else in the world.
The announcement came with a curated playlist created with Spotify’s Latin American fan base in mind.
Watch the announcement video below and get streaming.[youtube_sc url=”https://youtu.be/H6-2YbOQKEc”]