Spotify subscribers stung by Drake’s Scorpion ads, demand refunds
Spotify subscribers got something they pay not to have Ads.
We must just face the fact that we will always be bombarded by ads, even if we pay specifically not to have them in our faces the whole time.
If you were chilling on Spotify this past weekend, chances are you saw a slew of Drake ads ‘peppered’ across the platform; this was part of a major marketing campaign for his latest album, Scorpion.
The campaign was so aggressive that Drake ads even appeared on editorial playlists where his music wasn’t featured, like “Best of British” and “Happy Pop Hits.”
A few premium users voiced that the campaign violated the company’s agreement to provide ad- free streaming services to their users… It’s a no-brainer!
Though one user did get a month’s refund after contacting their customer team, a few others were denied a refund.
Apple Music crushes
On the other hand of streaming sits Apple Music, who crushed Scorpion streams despite having 1/3 less paying subscribers than Spotify.
Digitalmusicnews thinks it boils down to user engagement.
There seem to be holes in Spotify’s paying tier, with many not paying full fares, frothing the numbers. However Apple Music doesn’t cut as many discounts; it’s either full fare or family discount, leaving them with more music-serious users.
With music-focussed listeners, they didn’t need to (and didn’t) bombard their users with Drake images to get streams.
Those who wanted to, gave it a listen, while the rest just moved on with their lives.
All-in-all, Spotify subscribers got duped with the bombardment of ads; I’m sure the Apple Music grass is looking greener for a few users.