Spotify for Artists allows independents to upload directly to the platform
Spotify for Artists has the ability to change the music industry as we know it.
Spotify has already altered the music industry, providing a whole new business model for ‘buying’ music- not buying it, but streaming it.
Now, they have a new feature in beta that will give artists all the power, essentially cutting out the middles man, AKA music labels.
If the feature comes to fruition, artists will be able to upload their music DIRECTLY to the platform with the ‘Spotify for Artists’ program.
According to a blog post from Spotify, users have the ability to see how a release looks to listeners before submitting it and schedule a release date in advance. Metadata can be changed after going live and the best part is that royalties are paid DIRECTLY into their bank accounts monthly.
Taking the wheel
This changes the game drastically as it gives non-signed artists the ability to get their music on to the platform; and with millions of ears eager to hear, you have a better chance of having your music heard.
The new service will undoubtedly be a game-changer for independent artists, though major labels will likely be unimpressed and nervous for anything that may take a bite out of their profit margins.
Last month Warner Music Group liquidated its entire equity in Spotify, cashing out a grand total of $504 million.
Will Spotify for Artists be a triumph or lead to instability, only time will tell.