Spotify announces COVID-19 Music Relief for artists
Spotify will match donations made on the COVID-19 Music Relief page dollar for dollar.
On Wednesday, March 25 Spotify launched the ‘Spotify COVID-19 Music Relief’ project, which “recommends verified organizations that offer financial relief to those in the music community most in need around the world.”
“Since the onset of the COVID-19 pandemic, Spotify has engaged partners across the industry to discuss how we can support artists and the creative community who have been deeply impacted by the effects of the virus.
“Though streaming continues to play a key role in connecting creators with their fans, numerous other sources of revenue have been interrupted or stopped altogether by this crisis,” a blogpost on their website reads.
To begin, Spotify is partnering with MusiCares, PRS Foundation, and Help Musicians, and are looking forward to adding more partners worldwide. Besides donating to these organisations, Spotify will also match donations made on the Music Relief page dollar-for-dollar up to a total contribution of $10million.
Artist fundraising
Furthermore, Spotify is working on a new feature that will enable artists to fundraise DIRECTLY from fans by driving listeners to the fundraising destinations of artists’ choosing.
The blogpost further explains that “this feature will, of course, be optional for artists to leverage; no changes will be made to profile pages unless the artist chooses to participate, and Spotify will not take a cut of any contributions.”
If you are a Spotify For Artists user interested in this feature, sign up here.
On the Spotify Creator front, SoundBetter is waiving revenue shares and Soundtrap is offering extended free trials for educators.
Check out all the details of the COVID-19 Music Relief project (donate) as well as other offers for music makers.
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