Spotify Afro Hub launched in South Africa
Check out Spotify Afro Hub.
Spotify have just announced the launch of Afro Hub, which is part of Spotify’s Global Cultures initiative aimed at promoting and bringing culturally diverse music to the surface; It is now available in South Africa.
The music streaming conglomerates vision is to put Global Cultures on the proverbial centre stage, connecting audiences and bringing cultures the world over together in unison, as we take a step back in appreciating for all the differences as well as similarities.
The Global Cultures editorial team launched the global plan with the Latin and Desi hubs, followed by today’s Afro Hub launch.
Spotify’s Afro Hub celebrates and honours the cultures of Africa with the music that courses through the veins of its people. After all, music plays such a major role in the shaping of culture; why not give it the spotlight?
Expression of the musical accord
Spotify have described their mission as being the light-bearers shining on every layer of ancient, expressive and rhythmic musical culture, which is a prominent feature in today’s modern, mainstream music.
Let’s not joke around; African beats have influenced genres in the United States, Europe and so forth for centuries; and it’s becoming more prevalent by the track.
The multiple-tiered content from Afro Hub includes news, podcasts and playlists. A few examples of the hub’s playlists include; African Heat (Top Hits); Peppeh (Early Bets) and Gold Mine (Classics).
There will also be playlists that sheds light on the continent’s best tracks within the continent (ex. West Africa, East Africa, Southern Africa).
The hub will also offer unique content including playlist takeovers from artists like Major Lazer, Wizkid, Jacob Banks, Burna Boy and Bas & Mereba, and podcasts by Jesus & Jollof feat. Yvonne Orji and Luvvie Ajayi.
Spotify Afro Hub is available to free and premium users.