Spotify acquires SoundTrap, allowing users to make music
Like a mouse looking for cheese, Spotify has acquired SoundTrap, but will it succeed?
It’s a very ‘tech company’ thing to do; Munch the tech crunch and acquire other companies that will improve your company- like playing snake on a Nokia 3310.
Multi-billion dollar company Spotify is doing just that- The year is not even over and they have acquired relevant companies including Niland, Sonalytic, MightyTC and the blockchain startup MediaChain.
Now, they have acquired Stockholm-founded free recording studio program SoundTrap, which will allow users to make their own music.
SoundTrap is a browser-based production studio designed to be easily usable by both novice and expert producers alike.
Apt to its name, it traps sounds you create (project files) onto the cloud, meaning that multiple users are able to work on a single project without hassle. This makes both collaborations and production classes easily accessible online.
Spotify vs Apple
Spotify and Apple Music are at the top of the streaming chart, so naturally any ‘edge-giving’ acquisition helps.
The acquisition of SoundTrap gives users a FREE alternative to Apple’s iOS-only GarageBand.
SoundTrap’s co-founder Per Emanuelson said:
“When Steve Jobs introduced GarageBand, he said half of US households had an active musician in them. Most tools out there today focus on the pro-musician though,” he explains. “Some people can’t deal with all those options but are still very musically talented. We thought: How do we make this as useable as something like Instagram, but still have quality?”
“The Soundtrap team of engineers, designers, and music producers have been revolutionizing the music-making process by building tools for consumers, educators, and students. The Soundtrap service will continue to operate as usual.”
Seems like a match made in musical heaven that will benefit both novice and pro.
Check out their website , and spot it on Spotify soon.
SoundTrap is an online music studio for just about everyone.