Soweto Ink gives free tattoo to self–harmers
During October’s wellness and mental awareness month, Soweto Ink, one of the very few black-owned tattoo parlours will offer free services to cover up all the scars and restore people’s confidence and hopefulness.
Through this initiative, the parlour wants to make a change in their past memories and give them new memories to look at and also be proud of.
The brand wants to help them by overcoming their current situation of mental health and depression challenges with this campaign and aimed at breaking the silence of those suffering.
Soweto Ink wants people to gain their life back and move from old memories through the art of a tattoo.
The Creators of Soweto Ink
Sibusiso Dlamini and Ndumiso Ramate, who are the creators of Soweto Ink are planning to assist and help as many people as possible.
The team thus plan to not keep this campaign for the month of October but instead grow the campaign and make awareness every time they can.
Based in the heart of one of the most iconic townships in the country, Dlamini and Ramate are set on building an empire from a culture considered taboo in some black communities.
They will be viewing the stories of those getting the tattoos through their YouTube channel.
“The YouTube Channel will be the space we create visual message and content to our followers. Because the campaign is visual, it will help others speak out, tell their stories and share the moment of creating new memories with these individuals,” says Ramate.