Soundcloud launches new subscription service – Soundcloud GO
Soundcloud has launched a new subscription service known as Soundcloud GO. This new subscription service has been a long time in the making.
For $9.99 per month you will enjoy no more ads, offline syncing, and access to music catalogues from major record labels (thanks to their signed deal with Universal and Warner Music) and independent record labels alike.
The deals that Soundcloud has managed to close with record labels will assist them with the copyright and licensing problems they have been facing.
It has caused many artists and DJs content to be taken down from the site. Countless DJs and remixers were affected by Soundcloud’s new rampant takedown policy.
“The deals we’ve been doing with the industry are really important for getting to a place where we have less takedowns and more creative freedom for people. From the consumer perspective, it’s the ultimate subscription to music; which then hopefully translates to a lot of subscriptions—which is good for the total amount of revenue, and then goes back to the artists.” said Alexander Ljung, co-founder and CEO of SoundCloud
Soundcloud GO is an avenue for the streaming site that has every opportunity to make some serious money for the company that has been struggling financially.
If you make use of Soundcloud then you are most likely aware that adverts have been running on the site since 2014.
As any subscription service usually does, they are offering a month free trial so that you can check out how they compare to other subscription streaming services.
But if you aren’t into paying for something that you have been using for free for years then the existing ad-supported Soundcloud will still be running and operating as usual. Soundcloud GO in this case is a premium upgrade of their service.
For now, Soundcloud GO is being rolled out in America and will be followed by other countries throughout the year.
Soundcloud GO seems like it will be in direct competition to Spotify and Apple Music.