Globally recognized for its inspired fusion of house, soul, latin, afro-carib, urban and nu disco sounds—the UPZ Project has found a firm following in South Africa. In 2009, UPZ had a massive hit— ‘Pure Surprise’, which dominated the charts and airwaves becoming one the biggest anthems of the year. He kept the momentum with his remix of DJ Qness’s ‘Uzongilinda’ in 2010 and ‘Believing’ featuring Kafele in 2011.
UPZ joins seminal house producers such as DJ Gregory, Sandy Riviera and Dennis Ferrer—whose music is showcased and celebrated through the series.
The man behind the UPZ moniker is Avi Elman, a Tel Aviv-based producer and DJ. This double-disc release will showcase Elman’s most noteworthy material over his production career. Disc one is a DJ mix with an interesting twist— Elman has structured the music to resemble the ebb and flow of a relationship. The second disc is a DJ-friendly collection which features several exclusives and remixes of his hits.
As a producer his tracks and remixes have been signed by some of the industry’s most respected imprints – Strictly Rhythm, Objektivity, Look at You, Hi.Rise/Defected, Cr2 and Shelter Records amongst others. His music has received support from the whos-whos of local and international dance music— Pete Tong, Joey Negro, Seamus Haji, Dennis Ferrer, Scott Wozniak, Tony Humphries, and Rasmus Faber not to mention local stars like Black Coffee, Christos, Vinny Da Vinci and DJ Fresh.
Elman’s connection with South Africa remains strong as he continues tocollaborate with local artists (such as DJ Qness, Black Coffee, Mr. Cee, Black Motion and Lulo Cafe) and visit our shores. His latest single ‘What’s The Point’ already hitting the number 1 spot on YFM’s Hot 99 Dance charts.
Pioneers of House UPZ hit the stores last weekend and is available country-wide. Avi Elman will also be touring South Africa later this month.