Sony monetizes illegal remixes with the help of Dubset
Sony monetizes illegal remixes, ushering in a new era of garnering royalty for artists.
Sony has teamed up with rights clearance start-up company Dubset, to become the first major label that will allow rights holders to earn money from unofficial remixes.
How this is done is by the indexing of Sony’s catalogue which will allow an artist to earn money from unofficial remixes, edits and even samples of their music via plays on streaming platforms.
Dubset is like the ‘CSI’ of music cataloguing, identifying material by fingerprinting audio for its Mixbank.
This permits them to recognise all unofficial remixes, uploads, samples and edits found on platforms like YouTube. Dubset then distributes royalties accordingly.
What’s in it for them? Earlier in the year they acquired $4 million Series A funding, allowing them to receive a cut of Sony’s royalties.
‘Exstreamly’ exciting times!
Dubset CEO Stephen White expressed to TechCrunch how vital the company is to the music industry:
“700 million people are listening to mixed content every month… If rights holders don’t embrace a platform like us, the content is going to flow anyway and it’s going to flow around them.”
This trickle may lead to a flood as TechCrunch revealed that Dubset is allegedly close to signing similar deals with two other colossal record labels, Universal and Warner.
This could allow the hosting of unofficial edits and remixes on streaming platforms like Spotify and Apple Music without the removal of content due to copyright infringement.
Sadly the deal may have a negative impact on fragile SoundCloud, as it is known as a unique place for the uploading of unofficial material.
By the look of things, it seems that Dubset is set to revolutionise the media streaming industry.
The first but definitely not the last as Sony monetizes illegal remixes with the help of Dubset.