Say goodbye to Red Bull Music Academy and Radio
Red Bull Music Academy and Radio are shutting down this year.
After 20 years of nurturing, watering and supporting the music industry; especially of the electronic kind, the RBMA and Red Bull Radio are shutting down at the end of the year.
Last week employees of RBMA and RB Radio were informed of the decision and that both entities will close on October 31, three sources told Resident Advisor.
In no way are they abandoning electronic music, but rather cutting ties with Yadstar, the consulting company which oversaw both operations. Red Bull Music (no affiliation to Yadastar) will continue but will be operated by Red Bull in certain territories.
The winds of change
Red Bull provided the following statement to RA:
“After 20 years of supporting artists worldwide with its music program in a rapidly changing world, Red Bull will maintain its purpose of providing a global platform to promote creativity—but it is changing the means of delivery. Red Bull will be moving away from a strongly centralized approach, will gradually phase out the existing structure and will implement a new setup which empowers existing Red Bull country teams and utilizes local expertise. Red Bull will continue to explore new ways to support promising and cutting-edge artists wherever they may be.”
At this stage it is unclear how many jobs will be lost, but maybe there is space for employees in the restructuring, who knows?
RBMA alumni that have greatly impacted our musical lives includes Nina Kraviz, Objekt, Flying Lotus, Octo Octa, Courtesy, Black Coffee, Sonja Moonear, Palms Trax, Fatima, Violet, Marie Davidson, Mumdance, Nightwave, Krystal Klear, Lafawndah, among others.
The Red Bull Radio website states that it “broadcasts handpicked music and in-depth interviews with influential artists from around the world,” adding: “Deeply involved with their local scenes in 102 countries, our network of choice broadcasters, influential artists, journalists, and alumni obsessively dig up interesting sounds for truly adventurous audiences.”
Red Bull Music Academy and Radio have played an integral part in the music industry, hopefully the new changes are even better.
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