Rocking the Daisies sold to Steyn Entertainment
News just in is – Rocking the Daisies sold to Steyn Entertainment!
Seed Experience’s other brand, In the City has also been bought by the group.
Rocking the Daisies sold to Steyn Entertainment signifies the company’s strategic entry into the music industry by grabbing these two premier events which can be likened to ‘SA’s mini Coachella.’
“Our plan is to enhance the offering of SA’s top two music and lifestyle events to invite the world to our beautiful country,” says George Avakian of Steyn Entertainment.
He continues, “Our vision is to take them to the next level in terms of production value, line-up and technical design, cementing their place on the international festival circuit.”
But who is Steyn Entertainment?
We don’t actually know to be honest other than to say they’ve been involved in various shows including Project Maboneng, I Heart Joburg Music Festival, Steyn Mansion Party ft. Kelly Rowland but that’s about it.
Acquiring Rocking the Daisies is obviously a quick fire way for them to get straight into the business of festivals. The good news is that the founding members Brian little and Craig Bright, will still be very involved in their implementation, according to their press release.
More sales pitch stuff…
“This is the perfect collaboration,” comments Little, “we’re all after a common goal, which is to create globally aspirational events. With Steyn’s resources and our know-how, we’ve found the winning formula and as these are the only two events that Craig and I will be focusing our attention on, our fans can expect great things. We’re really looking forward to seeing our joint vision through to fruition.”
Taking place in October every year, Rocking the Daisies sees over 20 000 festival-goers head to Darling in the Western Cape for three days of sun-filled fun.
Jo’burg’s In the City takes place at Emmarentia Dam on the Sunday of the same weekend and welcomes up to 10 000 attendees.
The international line-up plays across both festivals over the weekend, while being supported by dozens of top local bands, artists and DJ’s.
Festival dates
Rocking the Daisies: 6-9 October 2016
In the City festival weekend: 7-9 October 2016
News source for Rocking the Daisies sold from News24
