Rabs Vhafuwi decides to quit music industry
Rabs Vhafuwi to quit the music business after his second album ‘Hear Me Out’ flopped. The release sold a mere two hundred and seventy seven copies.
This recent let down has been enough of a motivator for Rabs Vhafuwi to quit making music altogether. The disappointment has the artist at a place in his career where is considering a redirection.
“Rabs is talented. He’s proven through some of his hit songs, like Daddy Was My Hero from his first album Count Your Blessings and others.”
“But the music industry has changed and it’s no longer about making quality music. It’s also about the hype, which can be bad for talented artists who are not hyped up,” said sources to the Daily Sun.
Another bit of industry conspiracy adds even more curiosity into the mix.
According to a source, the local music industry has a gatekeeping system that “creates problems for those not affiliated with a handful of people who have turned the industry into a mafia-style operation”.
“It’s either you’re in or you’re out. From music compilers to event promoters and other stakeholders.Things are bad, and if we don’t question these things, we’ll only have certain artists always making it over others.”
Apparently these form part of the reasons why Rabs Vhafuwi will be quitting the business.
“There are many reasons why I’m throwing in the towel. One of them is lack of support in terms of sales or revenue. Also lack of support from radio stations. They seem to have their favourites. And there’s also piracy. I don’t think the industry is ready to spend money on the kind of music I produce, as I produce from the heart so that people can experience something unique.”
“We will continue promoting his album Hear Me Now until we have agreed on terms with Rabs. And we wish him all the best for his future endeavours,” said Gallo Record Company senior product manager, Kentridge Tlale.