Pro Audio creates platform to support #ChooseToChallenge campaign
For the month of March, in celebration of International Women’s Day, Pro Audio has created a platform in support of the 2021 #ChooseToChallenge campaign.
This initiative/platform was created to profile and celebrate the incredible women in the electronic music industry in South Africa, powered by DJ Heaven and Pioneer DJ.
Hosted at the luxurious Houghton Hotel by purist and strictly vinyl DJ, Abby Nurock, interviews and explorative discussions were held with several of South Africa’s top female DJs and industry personalities including Metro FM’s Mat Elle, Kimmy K, 5FM’s Nicole Da Silva, Si’Noir, DJ Buhle, Tamara Dey, Joy Steffens, Karma Luna, Davina Satori and Roz Agnew.
#ChooseToChallenge throughout March…
Throughout March you can expect two in-depth panel discussions, as well as inspiring individual interviews with accompanying DJ mixes.
The content that will air throughout March on the Pioneer DJ SA and Pro Audio social media pages for the public to enjoy, was curated by DJ Heaven.
The interviews and panel discussions explore broad themes aimed at empowering and creating successful female artists.
The topics expressed throughout this initiative by Pioneer DJ SA and Pro Audio include a discussion of the ladies’ careers and journeys so far in this exhilarating industry, their favourite Pioneer DJ products and features, empowering and reinventing themselves in the pandemic, the challenges they face in the industry, what it takes to be a professional DJ with a thriving career and much more.
The ladies also explore the imperative discussion on inequality-related topics and other social dilemmas including gender-based violence and femicide and how as empowered women, together with the men of the industry can pull together and make a difference.
About International Women’s Day #ChooseToChallenge 2021 Campaign Theme
The International Women’s Day campaign theme for 2021 is #ChooseToChallenge as they believe that a challenged world is an alert world. Individually, we’re all responsible for our own thoughts and actions – all day, every day.
We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women’s achievements. Collectively, we can all help create an inclusive world.
Individuals and organizations are invited to participate in the #ChooseToChallenge initiative by raising their hand high to show that they are in and that they commit to choose to challenge and call out inequality, call out bias, question stereotypes, and help forge an inclusive world.
From challenge comes change, so let’s all choose to challenge.
For more information on International Women’s Day and the 2021 #ChooseToChallenge campaign theme go to https://www.internationalwomensday.com/Theme
To enter the world of a female DJ/Artist and view this incredible initiative to support International Women’s Day, Follow the Pioneer DJ SA and Pro Audio social media pages.
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