Paid streaming is overtaking free music services
Paid streaming looks set to surpass free streaming services later this year.
“Ten or 15 years ago, popular opinion had it that it was all over for the music business and people would no longer pay for music,” ERA (Entertainment Retailers Association) chief executive Kim Bayley said.
Yes, that’s right. We were getting more comfortable with the internet and with that we succumbed to plundering music like the pirates we are; but the convenience of streaming services have allowed us to clean up our act.
It’s thanks to streaming services like Apple Music and Spotify, who have made streaming cool, that the figures from November 2018 show 20.6% opting to pay, up from 18.3% the previous year.
At the same time, free streaming (either through ad-using services, as part of a free trial or with a family license paid for by someone else) is decreasing, with current numbers at 21.5%, down from 21.7% previously.
Nothing is truly free
Streaming services are very clever: They give you a free trial, get you hooked- but then come the ads, which everyone in the whole world detests- surely?
Luckily for you there’s a way to enjoy musical bliss uninterrupted, with paid subscriptions that grant you a colossal catalogue at your fingertips without breaking the bank.
Here are some findings from 1500 people quizzed by the Entertainment Retailers Association (ERA) about paid vs. free streaming:
– Men are more likely to use paid services than women
-Under 25’s are most likely to opt for paid services
-Agee 55 and over most likely opt for free services
Paid streaming is on the rise, are you part of the revolution?