Widely renowned as the biggest live dance music brand from the 1990s, MOTHER produced the original large-scale party-events at the height of the “rave” dance revolution. It is recorded in the popular culture annals of the era as having pioneered the introduction of “underground” EDM (electronic dance music) to the masses. MOTHER was one of the catalysts triggering a renaissance in youth culture – influencing music, social attitudes, fashion, lifestyle choices and society at large.
MOTHER creator, producer and promoter extraordinaire, Peter White yesterday lifted the veil on this respected matriarch’s return to our shores: “It is with much pride and joy that I make the formal and official announcement that, after a hiatus of 11 years, the biggest and most cutting-edge dance brand in South African history is making a comeback! Stand by – brace yourself; ‘MOTHER Returns’ is happening in December, featuring a top league international DJ along with SA’s best local talent for an event produced on an unprecedented scale!”
This revolutionary force in live dance music events hit the record books for staging DJ and other impressive dance events on the level associated with rock star stadium concerts only – up to the brand’s original launch in 1996. This super-brand attracted crowds in excess of 20 000 and beyond in unusual venues such as the Johannesburg Park Station, NASREC, Nu World Studios, the Electric Workshop and other iconic venues across South Africa. International superstar DJ talents such as the late Tony De Vit, Alan Thomson, Fergie, Pete Tong, Frankie Knuckles, David Morales, Carl Cox, Sasha and John Digweed, amongst many others – headlined MOTHER events for memorable experiences which reset the border posts for live events at the start of the 21st century.
World-class production values and meticulous attention to detail propelled MOTHER to great heights; this guaranteed mix of quality thrills is now returning to shake up the local dance and live industry in a major way. Acclaimed local and international production designers, event producers, brand strategists, publicists and marketing specialists are busy collaborating to lay the foundations for a new chapter in MOTHER’s illustrious memoirs.
Details on the international headline DJ as well as the rest of the event’s DJ and performance line-up, along with venue and ticket details, will be announced shortly. As soon as it’s made available we will let you know.
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