Mixcloud Select: a fan-to-creator audio subscription service
Mixcloud Select lets you get close to the creators you love.
Mixcloud, the audio streaming platform fostering a global community, brings you Select, a pioneering fan-to-creator subscription service that brings listeners closer to the creators they love.
The service allows listeners to subscribe to a Select creator’s channel to directly support them and the music played in the shows they upload.
Once subscribed, they can enjoy an enhanced listening experience that includes downloading shows to listen offline and viewing upfront tracklists.
“Mixcloud Select is our pioneering move toward building a fair and sustainable ecosystem that works for audio creators, artists and listeners. We want to enable fans to get closer to the culture and communities they care about, while ensuring that everyone involved in the creative process is recognized and rewarded accordingly,” said Nico Perez, Co-Founder at Mixcloud.
First wave of Select
The first wave of Select has gone live with 47 creators covering a wide range of genres and scenes, including DJs like Afrojack, Nicole Moudaber, Lefto and John Digweed, homegrown Mixcloud stars like DJ Blighty and Low Light Mixes; independent radio stations Brooklyn Radio, Soho Radio and Red Light Radio; record labels Defected Records and Axtone Records; and curators Clash Magazine and Stamp the Wax.
The service uses a flexible channel-based subscription model that allows creators to set their own price, starting at 2.99 per month in local currencies ($/£/€). Creators receive a share of profits from their subscriptions, while the artists, labels and publishers played in their shows receive royalty revenue.
Mixcloud’s proprietary content ID system identifies individual tracks and underlying rights holders, solving the major challenge of ensuring everyone involved in creating a piece of music is paid fairly.
Mixcloud has announced direct licensing deals with Universal Music Group, Sony Music Entertainment, Warner Music Group, Merlin, Warner/Chappell Music Publishing, ICE (a joint initiative between PRS, GEMA, and STIM) and many others.
Check out Mixcloud Select here.