Trenton Birch of Black Mango Music who is also the Conference Director for the Breathe Sunshine African Music Conference, believes that in South Africa we still suffer from the after effects of Apartheid and its grip hold on the health and growth of our local music industry.
The talking point begins where nobody actually wants to admit this notion out loud, according to Trenton.
He believes that the change will come when all of us in the local music industry make a concerted effort for change to happen. This means dropping all barriers and embracing the different scenes and artists in our own country; in doing so we will develop and harness a pride that is truly local.
“The Afrikaners listened to their music and radio stations, as did the English, The Xhosa and the Zulu.” Says Trenton
Trenton admits that the musical apartheid has gotten better in recent years but that there is still a long way to go for complete unification.
In South Africa we have very many talented musicians across all music groups and it’s clear that the rest of the world is starting to take some serious note, in various ranging genre fields. Save for the Miriam Makeba, Ladysmith Black Mambazo, and Hugh Masekela legends to have sprung out and made a global impression. Aside from these revolutionary performers South Africa an Africa as a whole has a lot more to offer the world of musical entertainment.
The true power of our local music industry lies in the unification of all our different scenes, the communication, sharing of knowledge, experience and the collaboration between them. The Breathe Sunshine African Music Conference aims to set the wheels in motion to establish exactly this.
The conference will kick off on the 1 & 2 April 2013 at the Cape Town City Hall.
For more info please visit www.breathesunshineconference.com