Native Instruments acquires $59 million from EMH Partners
Native Instruments is proving instrumental in the switch to a democratized music creation landscape.
They have made a solid leap towards accomplishing this goal by acquiring a US$59 million investment from EMH Partners, based in Munich, they announced at Amsterdam Dance Festival.
To get such an investment comes from proving your worth. They house over 500 employees across 7 offices and have forged product partnerships with greats like Kendrick Lamar, Depeche Mode, Alicia Keys and Skrillex -to name a few.
It’s not all about the big names as they wish to cater to amateur and DIY creators who may lack in resources.
Mate Galic, CTO and President of the company states:
“We believe music creation products and services should be integrated in a more appealing, intuitive and cohesive way. We foresee an easily accessible music creation ecosystem that connects user centric design, with powerful technology and data, to further enable the music creators of today, and welcome the new creators of tomorrow.”
The company is focused on hiring tech talent in major cities like Berlin, Los Angeles and London. They have recently acquired remix monetization startup MetaPop, whose former CEO Matthew Adell now serves as Native’s chief digital officer.
They strive to continue innovating products surrounding the DJing experience, including popular DJ software like Trakttor and the Stems technology, which breaks down components of tracks for live remixing.
Daniel Haver, CEO of Native said in a statement: “By developing intuitive and powerful products we’ve empowered music creators globally to further realize their potential. Today we’re seeing demand from increasingly diverse market segments, which opens enormous potential for growth. With EMH Partners we have a strong partner at our side to exploit this potential.”
The investment from EMH Partners comes via its Digital Growth Fund, which successfully closed its first round at US$412.5 million, rendering it one of Europe’s largest funds in the growth segment.
Native Instruments marks EMH’s first investment fund in a music technology company.