H&M advert blatantly rips a producer’s track
A new H&M advert has landed them in hot water again.
It’s barely been 5 minutes since H&M received serious backlash for their “Coolest Monkey in the Jungle” ad, where countless people felt it to be racist, as it depicts a black boy wearing the hoodie.
In South Africa a string of H&M stores got destroyed by rioters, facing serious damage which people feel they deserved.
Surely they should have an advertising team that’s aware of the boundaries in society and even if they didn’t intend to be racist, it sure came off as such.
That would not be the last case of H&M landing in hot water from their ad campaigns, as their latest ad boils the kettle once again.
You’d think they learnt from this incident, yet here they are again.
For their latest H&M advert, they blatantly used an artist’s song without his permission.
Okay maybe they didn’t know the song existed…Instead of apologising for the discrepancy they completely dismissed the allegation by saying that the song “does not have a name” and was “specifically produced” for the campaign.
Well the song definitely exists and does indeed have a name. It’s called “Bamboo” by Harvey Sutherland and was released 3 years ago, immediately debunking their futile claims.
Clearly H&M have never heard of Shazam, which proved the song is in fact “Bamboo” and not “untitled.”
They didn’t even try augmenting the track; it’s literally 100% “Bamboo”
The worst part is that they don’t come clean in the post’s comment section, which is now flooded with antagonistic responses by Sutherland, and rightfully so.
H&M have since removed the ad, but it’s not clear whether they have made amends with Harvey Sutherland over the discrepancy.
To get the feel for the ad, here is Harvey Sutherland’s “Bamboo”
The new H&M advert continues to boil the water they are in.