This summer saw premium beer makers Heineken launching its exciting music platform, #HeinekenLiveAccess, which came with the debut of Heineken Star Club featuring iconic house DJs Kerri Chandler and Quentin Harris.
The Star Club events are part of the brand’s broader plan to bring ultimate global music experiences to South Africa. The grand finale of its music campaign sees a partnership with Ultra Miami to bring one of the world’s biggest dance music festivals to South African shores for the first time.
The inaugural Ultra South Africa will take place at the Ostrich Farm in Cape Town on 14 February 2014 and at Nasrec Showgrounds in Johannesburg on 15 February 2014. Organisers have promised fans that they will get to be part of a world premier electronic music festival that delivers an electrifying global music experience. With international legends Tiësto, Alesso, W&W, Krewella and Nicky Romero together with local stars that include DJ Fresh, Euphonik, Goldfish, Mi Casa and Black Coffee on the bill, expect the best.
Get access through #HeinekenLiveAccess
Over and above hosting exclusive world-class events, consumers can get rewarded by entering the code from the back of any Heineken bottle or can, earn stars, and use them to download the latest music tracks, buy tickets to events or enter the weekly draw for exclusive prizes. Simply visit heineken.com or dial *120*173# and redeem one star for every code. Consumers that sign up to the #HeinekenLiveAccess also stand a chance to win a VIP, all-expenses paid trip for two to Ultra Miami in March 2014.
ULTRA SOUTH AFRICA DETAILS
14th February at CT Ostrich Ranch
Tiësto, Afrojack, Alesso, Nicky Romero, Krewella, W&W, Martin Garrix, Blasterjaxx, FeU, Pascal & Pearce, Gren Forte.
Claude Von Stroke, Goldfish, Coco Loco, Claudia Lovisa, Ian Skene, Chris Jack, Floyd Lavine, Jet, Lady M, Julz Sanchez, Digging 4 Dodge.
Enough Weapons, Grimehouse, Halflife, Niskerone, Hyphen, RudeOne, George Daniel, Das Kapital Audiophile 021, Daddy Warbucks, Apache.
15 February at Nasrec Expo Centre
Tiësto, Afrojack, Alesso, Nicky Romero, Krewella, W&W, Martin Garrix, Blasterjaxx, Goldfish, FeU, Roger Goode, Tashy, Vinny da Vinci.
SOUL CANDI STAGE
Claude VonStroke, Household Funk, Black Coffee, Mi Casa, Harael Salkow, Crazy White Boy, DJ Franky, Phat Jack, Kyle Worde, 2lani the warrior, Cuebar, Kid Fonque.
NICCI BEACH STAGE
Haezer, Rocca & Martini, Mark Stent VS Royal K, Tony Cha Cha, Ricardo Da Costa, pat la funk VS mike delicious, Tommy D VS Pretty Filthy, Ryan Dent VS Lady Lea, Vimo VS Roger Dlux, Elrico Marx, Nilesh VS Kyle Cassim, Essential Groove, Pimp Squad, Nick Essential.
All tickets can be purchased here.