Google Good Fest is a live stream festival
The Google Good Fest is the company’s attempt at gaining an upper hand in the competition for music streaming subscribers. The first concert will take place at BAM Cafe in New York City on the 29th of November this year. Glass Animals, an indie English band will be performing.
Four more of these shows will take place in four different cities across America. All of the concerts will be live streamed through YouTube.
All of the profits made from the ticket sales will go to non-profit organisations. The money made from the BAM Cafe gig will be going to DonorsChoose.org.
It’s all about branding
Google Good Fest is not trying to make money off of ticket sales, to them that is chump change. They are really trying to convince you, the potential subscriber to sign up and give them your money. And what could make a brand cooler than setting up gigs for indie bands, then donating all the gig profits to charity, and streaming it to the rest of the world?
As we all know, it’s simply about carving out the right image in order to position themselves as sellable, and the Google Good Fest is a step in this direction. They will also be promoting their new Pixel Smartphone at the event. These Smartphones will be used to record footage behind the scenes at the event.
The Good Fest website describes the event as “a celebration of progress, positivity, and the power of people to push the world forward.”
Good Fest has been put together in partnership with Good Media, a company that produces its own website and quarterly magazine and forms media partnerships designed to create social impact. Google’s digital agency, Essence, will also be producing and promoting the event.
Corporations with streaming services are continuously trying to remain ahead of one another in the bid for subscribers. Apple is hosting their own annual music event and Tidal is affiliated with ‘Made In America’. And the Google Good Fest is the agglomerate’s response to the live event promotion platform.