Facebook trial sees non-promoted posts moved out of news feed
With the new Facebook trial, non-promoted posts are on the chopping block, so to speak.
The Facebook news feed is comprised of posts from friends, promoted posts, ads and posts from pages you have ‘liked’.
Naturally, people want to stream-line the news that’s fed to them on a daily basis, and Facebook is ‘trying’ to help.
Instead of being bombarded with posts from every facet, they are doing a trial in which un-promoted posts are being casted out to some ‘sub news feed.’
Un-promoted is just a fancy way of saying ‘not boosted with cash’- small publications, DJ pages, small-time labels…
These un-promoted posts like DJ and promoter pages rely solely on the organic reach of you seeing their news on your feed, maybe leading to shares, more fans, more gigs and growth.
For the people?
The Facebook trial is currently being tested in 6 countries, including Slovakia, Serbia and Sri Lanka.
The results of the trial has shown a severe drop in user and page engagement- 80% and 60% to be exact; which could be devastating to certain entities.
In my opinion it is quite greedy of Facebook.
Such a move would force ‘the little guys’ to pay in order to stay on the relevant news feed, unless they want to drift into the oblivion of a ‘secondary news feed.’
According to Filip Struhárik, a journalist at Slovakian newspaper Dennik N, “Pages are seeing dramatic drops in organic reach. The reach of several Facebook pages fell on Thursday and Friday by two-thirds compared to previous days.”
These results are detrimental to DJs, artists, record labels of niche markets and any business relying on social media to grow.
How boring would a news feed be if it consisted solely of your ‘friends’ posts and paid posts?
In response to The Guardian’s article, Facebook stated: “We have no current plans to roll this out globally.”
For now, DJs, artists, labels, and small companies are safe from the Facebook trial seeing the light of day.
