Facebook scores music licensing deal with ICE
Facebook scores music licensing deal with ICE.
With the internet, copyright and the payment of royalties to rightsholders is something that cannot be ignored, and although somewhat tricky is something that companies need to focus on.
Yesterday Facebook took the next step towards becoming honourable in this regard as they signed a musical licensing deal with ICE Services which covers 160 territories, 290K rightsholders on FB, Instagram, Oculus and Messenger.
Joining alliances with ICE will certainly warm things up for Facebook as the licensing group has a database of some 31 million works, representing PRS in the UK, STIM in Sweden and GEMA in Germany with their role being to provide licensing and royalties for artists represented by the group.
In other words they get royalties from platforms where said music is being used and distribute it to the rightsholders.
ICE ICE Baby
Although Facebook has already cut deals with giants like Universal Music Group, Sony/ATV, Kobalt, HFA/Rumblefish and Global Music Rights, the deal with ICE is significant because it is the first multi-territorial license Facebook has signed with an online licensing hub.
It may sound like the social media king is moving into the already-saturated realm of streaming but such is not the case.
Their intention is purely to ensure that music used in videos and other items posted to their sites (FB, Insta, Oculus, Messenger) is paid for and will not be taken down or will ensue in lawsuits.
The deal will also include a catalogue that users can tap into when creating and adding them to those platforms from scratch.
With so many artists and an abundance of music, Facebook scores music licensing deal with ICE that will pay-off for everyone.