Facebook Fan pages will now reach less people
Facebook Fan pages will be reaching even fewer of your fans than before.
The issue of Facebook fan pages squeezing the reach of audiences is one that has been going on for years but it seems like it’ll be getting worse, rather than better.
Like most artists, you have probably been putting years of work into your Facebook fan pages. It is hard enough to engage your audiences with interesting content. In the meantime Facebook has actively been holding fans hostage.
Most artists and small businesses are forced to pay for advertising in order to reach the audience they might have reached anyway if it wasn’t for Facebook’s increasingly strict monetary policy.
New algorithms
Facebook has announced another new change to its algorithms for the sharing of content on news feeds. The rest of us can throw our toys and moan about how unfair it all is, but the monster that is Facebook will continue to pull the strings.
Things have progressed to a point where Facebook is increasingly becoming less and less of an effective marketing tool. Facebook fan pages are now merely something that you set up so that when a potential fan searches for you on the site, you are there.
The new algorithm puts artists and bands at a severe disadvantage to actual Facebook friends. If you are not directly connected to a Facebook user it will be that much harder to reach them.
The warning about Facebook fan pages…
“…we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through page posts. We encourage pages to post things that their audience are likely to share with their friends.”
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