DJ Bongz says R 800 cap was a stab at ‘white supremacy’

DJ Bongz says R 800 cap was a stab at ‘white supremacy’

DJ Bongz has claimed that his heftily priced, R 800 gwara caps was a publicity stunt in order to get people talking about them, and that it seemed to have worked.

After the retail prices for the caps were revealed unhappy customers took to Twitter to vent their disapproval of the overly priced merchandise.

A few days after all of the upset on social media, DJ Bongz has shared that the price of the caps were nothing but a clever idea to make it trend on Twitter.

Whether or not this statement is a sincere truth is somewhat debatable. Although, he did have to come out and say something eventually so this statement is probably as good as any.

He made the announcement on his Facebook page, sharing that the high price was part of a plan that would get people talking. He expected the response and was also hoping for it.

“Monday night I released one of the biggest campaigns in SA – the infamous ‪#‎Gwaragwara caps… Everything that happened afterwards was all according plan. I knew that a scandal would attract much hype. It’s not your fault that you don’t see value in your OWN people‚ brands and yourselves. It’s a result of centuries of indoctrination that as a black child you should train yourself to be a good servant (now that physical slaves have been abolished but MENTAL SLAVERY TOOK OVER).”

It seems that he attempted to paint a picture of how his caps were not seen as worth the price asked due to white supremacy in South Africa.

“The media continues today to be an instrumental tool in the sustenance of white supremacy. This has been achieved by white people taking away your resources‚ your land‚ giving you an image of a White God to pray to‚ to make you believe that you are inferior‚ you are not beautiful‚ associating anything “BLACK” with evil and negativity‚ making us believe that all superheroes are white and that we should just sit back and watch them flourish in our own land!!!”

DJ Bongz also shared the actual price of his caps is R 200, bearing in mind that this is the starting price of what is being called his ‘cheapest range’.