Disney acquires SFX Entertainment and TomorrowWorld
Disney acquires SFX Entertainment and TomorrowWorld in a sale following the much documented SFX bankruptcy.
The children’s entertainment giant is known for hooking in young viewers from early on in their lives and cashing in on that nostalgia as those same kids grow older. It only makes the most sense for the corporation, that Disney acquires SFX Entertainment, taking advantage of the company’s economic short fall. Disney will also be reviving TomorrowWorld after a previous botched event.
The Belgian festival Tomorrowland has for decades existed as one of the Disney theme park’s celebrated theme lands. When Tomorrowland showed interest in heading to the States, Disney made sure that the name differed so as not to contaminate the Tomorrowland brand.
It’s a little bizarre though that the big sell out/buy out of much of the EDM world has so easily landed in the unscrupulous hands of Disney.
Disney is well known for shaping child stars into singers and performers who grab and lock the attention and eternal fandom of other children who watch and worship them. They are also known for using adult humour to appeal to children. This is what ensures them a rotation of viewers from toddler to old age.
If you already thought that EDM was bubblegum, well then you probably haven’t seen much yet. After Disney acquires SFX Entertainment and runs the EDM train into further glitz, gloss, and hype you might be one of those wishing for ‘the good old days when all they were doing was throwing cake’.
According to sources they have already shown interest in finding a way to integrate the theme park into the existing electronic music scene.
Disney acquires SFX Entertainment and proves that the EDM machine has become a cultural force that is ready to seep into more than just festival and nightclub life.