Bookya launches “Gateway to China” initiative to promote DJ awareness
Bookya wants to help DJs get into China’s music market.
The leading electronic music social network has recently announced the launch of its “Gateway to China” initiative aimed at helping established and up-and-coming DJ’s and producers gain attention in the world’s fastest-growing dance music market- China.
Though the demand for top producers and DJs are more prominent than ever in China, most of the talent is simply unrecognised in this booming market, which is what the brand hopes to change.
What makes the Chinese market an especially tough nut to crack is that all the usual marketing tools like Google, Facebook, Instagram, SoundCloud, iTunes, and Spotify, are banned from public use.
That’s why Bookya is infiltrating the market by creating and managing Chinese versions of social media platforms such as Wangyi, QQ Music, QQ Video, Wechat and Pyro, available to help musicians break into this market.
Eliminate the road blocks.
“Bookya recognizes the untapped market that China represents to electronic musicians, and we have made it a mission of ours to help eliminate the road blocks that the average producer faces when working to be discovered by Chinese music lovers,” says Eelke Arjaans, Bookya’s Co-Founder. “It’s our goal to help bring some of the world’s top, yet-to-be-discovered talent to China by helping musicians navigate this unique market.”
Arjaans will be participating in a panel about the importance of the Chinese market to musicians of the electronic at the upcoming Amsterdam Dance Event (ADE), where he will discuss the myriad strategies needed to be implemented when targeting the Chinese audience.
The “Gateway to China” initiative has limited space so visit the Bookya website and get your foot in the door of this booming Chinese market.