Boiler Room streaming service 4:3 dubbed Netflix of the underground
Boiler Room streaming service 4:3 pronounced ‘for free.’
Boiler Room has always championed the underground scene with regards to music streaming and multi-media content and now they are taking it up a notch with their new streaming service called 4:3.
Dubbed the “Netflix of the underground” they are looking to illuminate underground art movement in sectors of art, fashion, film and culture, curating and commissioning content that are easy to integrate with brands.
Both digital and IRL, 4:3 will tender parties, smoked-out film screenings and exhibitions all over the world.
The launch kicks off on 29 May and will feature guest curators Elijah Wood, Ryuichi Sakamoto, Peaches, and Jenn Nkiru whose content will be displayed alongside archive footage, festival shorts and music videos.
Swimming with Arthur Russell
On 30 May 4:3 launches the opening night of a week-long tribute to cult icon Arthur Russell whereby they will throw a broadcast party in a church featuring Optimo’s JD Twitch, cellist Lucinda Chua and Whities Reckonwrong.
They will also be screening the cult documentary ‘Wild Combination: A Portrait of Arthur Russell.’
This will mark the first time Russell’s archives leave New York City to be exhibited in London’s echoey multi-faith church St John at Bethnal Green. RSVP here.
About 4:3, chief content and marketing officer of Boiler Room Stephen Mai said that “4:3 can live anywhere, [which] means that our content exists where our audience does social, on our website, on TV or in real life.”
He added: “For us 4:3 is the evolution of the media brand. Audiences are tired of white noise delivered by publishers who are trying to hack an algorithm through engagement bait content.”
Check out the Boiler Room streaming service 4:3 here.
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