Beer tastes better with music says science
Beer tastes better with music and there is some science to back this up. A study was carried out at the Vrije Universiteit Brussel with two hundred and thirty one participants.
The subjects were divided into three groups; a control group that drank beer in a label-less bottle without music, a group that consumed beer after seeing bottle packaging, and a group that drank beer from a bottle with a label while listening to “Oceans of Light” from the U.K. band The Editors.
Everyone who formed part of the study had to complete a survey before drinking. They were asked how they felt the beer would taste and once they had drunk it they answered again with what they actually thought of the taste.
What they found is that the group of subjects who were presented with a labeled bottle and background music reported that they enjoyed the beer more than other groups.
“We have been able to see that people tend to feel more pleasure when experiencing beverages along with sounds that are part of the beverage’s identity. In this case, we have shown that people that previously knew the song that was used in the experiment, not only liked the multisensory experience of drinking beer more while listening to it, but they also liked the beer itself more.” said Felipe Reinoso Cavalho, who led the study
The sound of silence
It’s legitimate; beer tastes better with background music than sitting in silence. They also found that the subjects had a better beer tasting experience when they were already familiar with the music being played. These people enjoyed the beer even more than those who simply recognized the label of the beer.
“In general, the beer-tasting experience was rated as more enjoyable with music than when the tasting was conducted in silence. In particular, those who were familiar with the band that had composed the song, liked the beer more after having tasted it while listening to the song, than those who knew the band, but only saw the label while tasting.” According to the study
Beer tastes better with music, so when you get home this evening it could be good treat to crack open a cold one and play a little something for yourself.
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