Beatport founder writes a letter on how to save the company
The original Beatport founder has written a letter on how to save the company. The company has also vowed to focus on their primary customer base, DJs.
There has been a lot of unpredictability at Beatport these past few months since its parent company is looking to sell it off after major cash flow issues.
SFX Entertainment in that time had to close a list of the Beatport services such as Beatport News, its mobile app, streaming service and the events section of the site earlier this month.
The former Beatport founder, Jonas Tempel has taken it upon himself to offer advice to whoever owns the company now. He of course has some ideas on how the company can not only be saved, but also how it can prosper too.
“To the Beatport team, if you are interested, I’d like to humbly offer three big picture strategic suggestions, followed by a short list of experiential enhancements that could significantly improve the platform in the near-term.” Said Tempel
He suggests that the business model be adjusted in order to focus on what is the core of the Beatport brand. He recommends the refocus as a way to make Beatport feel like more than just a place to download and buy music.
The set up of the site and its extensions “are boring and lack any hint towards innovation,” add the original Beatport founder, Tempel.
Beatport’s senior vice president of marketing and analytics, Terry Weerasinghe also made a statement to Resident Advisor;
“We’re now able to dedicate all our resources to the store, which is what we are known and loved for. This means we’re also able to focus on one customer – DJs – who are the foundation of what Beatport is and always has been. We’d rather do one thing better than anybody else than offer another me-too service.”
You can read Tempel’s full letter at Nest HQ. It’s an intriguing piece of historical fact as to how the biggest online digital music store for DJs came about s well as some valid suggestions on how to move forward.
