Beatport acquire Pulselocker, the streaming and cloud storage platform tailored for DJs
Beatport acquire Pulselocker, DJs enter the cloud.
Let’s take a step back momentarily. For those who aren’t aware of Pulselocker, they are a company who specialize in streaming and cloud storage (what’s new?) -TAILORED for DJs.
-A ‘Spotify for electronic music,’ if you will.
They’re web-based service features applications like Sync, on demand streaming, personalized homepages, cloud-based accessibility, social focus and self-representation.
This means that DJs can access a catalogue of over 44 million songs and play it directly through their DJ software, either Serato DJ and rekordbox without requiring an internet connection to stream.
Now, Beatport has gotten in the mix.
Despite their own streaming platform failing in 2016, it seems that they are going to give it another bash.
The Pulse of the Beat
The details of the acquirement have been on the down low, though Beatport CEO Rob McDaniel did give a statement:
“Beatport is committed to delivering the best tools to create a more seamless and interoperable user experience for our massive ecosystem of DJs, and Pulselocker accelerates our timeline to deliver just that type of product.”
There is a downside to all of this, and it has to do with the sound quality. Tracks are available as 320 kbps MP3’s (sometimes only 256 kbps), which isn’t ideal for those (hopefully all) DJs playing wav or aiff files when performing.
Though CDJ with high-res audio streaming from the cloud may be a long way away, it does feel like we’re inching closer towards that dream.
In November they ceased operations, so it will be interesting to see whether they will return to Serato, rekordbox and others.
Beatport acquire Pulselocker, just as Spotify enters the New York Stock Market Exchange, valued at $26.5 million.