Bandcamp launches vinyl pressing service with no risk for artists
Bandcamp launches vinyl pressing service, currently in its pilot campaign.
Over the past 5 years, vinyl sales on Bandcamp have grown by 600%, with 3 500 unique vinyl albums added to the site each month.
The once-redundant form of music consumption has been making a serious comeback over the past few years, reflecting a “mainstream desire to connect more deeply with music, free from digital distractions; an important expression of fandom that was mostly lost in the transition from physical media ownership to unlimited music rental; and a growing appreciation for what is often amazing, collectible art,” Bandcamp’s announcement post reads.
The only problem is that producing vinyl is a costly and risky undertaking, and dealing with fulfillment and returns can be time consuming.
In-house vinyl pressing
Bandcamp’s post continues: “Our new vinyl pressing service streamlines the financing, production, and fulfillment of vinyl records. With no up-front investment, an artist or label can create a vinyl campaign and start taking orders almost immediately. Once they reach their minimum goal, we press their records and ship them to their fans.”
“The new service eliminates risk, since fans’ orders finance the pressing, rather than the artist or label. It eliminates hassle, since we press the records, print the packaging, and ship to fans (and fulfill digital too). It offers complete control, with the design and pricing up to the artist, and Bandcamp taking no ownership of the record. And it produces a quality result: our manufacturing partner has over 60 years’ experience pressing vinyl, so the records look, and sound, great.”
Bandcamp launches vinyl pressing service that will open to all artists and labels later this year.